For
our second case model let's look at http://gapassure.com
Gapassure is in a tough niche. Selling insurance
online (or insurance quotes) is a huge business
and there is much money spent on the ppc's by insurance
companies, insurance agents, and affiliates of both.
Today on overture the top bid for the search term
"auto insurance" is $3.57 per click..yup,
everytime someone uses the term "auto insurance"
and clicks on the first listing that company pays
overture $3.57. So you see, GapAssure has different
goals than DialUpNow.com. They don't want to pay
that much because their conversion rate is around
2.5% (2.5 people buy for every 100 people that come
to the site.) and not everyone needs the product
they are offering while almost everyone needs auto
insurance. So the first thing they want to do is
make sure people looking for Gap Waivers (or gap
insurance) are able to find them. They will use
search terms like:
1) Gap Insurance
2) Auto Gap Insurance
3) Lease Gap Insurance
Then
they will want to come up with derivitives of the
terms above
1) Gap Auto Insurance
2) Gap Insurance Auto
They will want to keep an eye on their server logs
to see if they are missing any terms and then they
will want to go to Wordtracker
to make sure they did not miss any!
Ok,
that's the fundamentals. Now, if you really want
to know PPC's we recommend you get the ebook PPC
Commando. It is an easy to read manual on pay per
click search engines with complete how to's and
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This ebook is regularly $25 but you can download
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Now you have your website, your key terms and phrases,
and it's time to open up a ppc account and get started!
Go
here to see our top ppc's.
